October 2021 • PHOTOSHOP
The poster is designed with the purpose of promoting Digital Media at CQUniversity. The poster contains an illustrated hot air balloon floating through a night sky designed with a combination of the vaporwave and surrealism art styles. The poster’s header “You’re Creative, Be Creative” is emphasised through colour and scale to make it stand out for the audience’s initial contact. The body text asks the rhetorical question “Why not pursue a career you’ll enjoy”, finishing with a QR code call to action in the bottom right of the poster which directs the audience to the CQUniversity Handbook. The context in which the audience would see this A3 poster design was while walking through a CQUniversity campus or during promotional activities, with also the possibility of it being seen online. For each of these locations, viewers are given the chance to stop and look further into the design.
At the end of this assignment, this poster design was chosen among 3 others in the unit to be displayed around CQUniversity to promote Digital Media at CQUniversity.
This design was also used to create polo shirts for academics in the Digital Media course!
Created For
University Assignment
