School Grounds Café Identity Package

May 2022 • INDESIGN

Created For
Client/ University Assignment

The goal of this identity package is to improve the school grounds cafes customer’s experience for ordering online and around campus. As part of this identity package, designs for an A5 flyer, DL brochure, and flag banner were made.

The overall purpose of these designs is to promote the café and to drive traffic to order both online and in-person. More specifically the purpose of the A5 flyer is to encourage these potential customers to scan a QR code and place an order on the website. The menu brochure’s purpose is to promote the range of items on offer at the café and to direct the customers to scan a QR code. Whilst the flag’s purpose is to attract drivers and encourage them to visit the café in person.

These designs were not used by the client.